More qualified lead conversion
Reduced customer acquisition costs
Faster sales cycle targeted prospects
Find out “Who are your Best, Scalable, Repeatable Customers?
Data-driven ICP discovery and messaging that converts the right prospects, not just any prospects.
Story Scientist established effective processes for ICP targeting, ensuring precision in our outreach and engagement.
– Jeevan Dongre, Cofounder & CEO, Antstack
Choose and Get ready
Just ready
ICP Discovery in 4 to 6 weeks
Know your customer for your Discovery Calls. One-time intensive research.
- Use historic company data
- Use competitor customer data
- Based on behavioral patterns
- Identifies buying motivations
- Develop detailed personas
Launch-Ready
ICP + Messaging in 6 to 8 weeks
Ready to launch ‘Marketing Campaigns’. Develop messaging for each.
- Everything in ICP Discovery +
- Emotion-driven messaging for every persona: Focuses on “why they buy”
- Email scripts and cadences
- Multi-order messaging for webpages
- Buyer, User, Decision-maker customization
Sales-Ready
Full alignment in 12 to 16 weeks
Become Sales-Ready. ICP discovery, messaging, and team alignment.
- Everything in ICP & Messaging +
- One-pager to introduce company and product
- Sales objections by persona
- Objection-based collateral creation upto 2 assets
- SDR training and message usage orientation
- Sample Prospect List creation and customization
Frequently Asked Questions
How is this different from a traditional buyer persona?
Great question. Buyer personas often focus on surface-level traits: age, job title, industry. This sprint dives deeper into real motivations, decision triggers, objections, and language patterns your best customers use. It’s rooted in actual buyer psychology and messaging alignment, not assumptions.
What if we’re targeting multiple customer types or personas?
That’s common. And yes, we account for it.We help you prioritize, segment, and create differentiated messaging tracks for each segment, so your sales and marketing don’t speak in generic terms.
Will this work for our industry?
If you’re a B2B tech company, SaaS startup, or service business targeting specific decision-makers, then yes.
This process has worked across vertical SaaS, AI tools, IT services, data infra, and more. If you’re not sure, just book a call and we’ll assess if it’s a good fit. No strings attached.
How do you gather the data needed?
We use a mix of the following sources and processes to gather data:
AI-assisted pattern analysis
No long interviews unless you want them.
Voice-of-Customer mining (past calls, sales notes, testimonials, reviews, forums)
Stakeholder inputs (quick async forms or calls with your team)
I’ve completed and already know my ICP. Is this still relevant?
That’s a great starting point! We validate, refine, and translate it into clear positioning and copy you can deploy immediately. Most teams don’t realize how much is missing until they see it reframed. It would be an uphill for you to win the attention of your Ideal Customer Profile (ICP) and different personas with a single message. Find out who they are as your product and company evolves. Explore Differentiated Messaging.
Story Scientist brings B2B SaaS marketing and communications expertise, creating relevant product marketing assets on Website and crafted stories that connected with our target audience.
– Satya Devarakonda, Cofounder & CEO, Scalekit
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